Google made it to the top slot at the global 500 list of world's top brands. Google wins the slot by acquiring $44.3 billion brand value. The greater and widespread use of internet and google's continuous efforts to launch new technologies all over these years, has enabled it to hit the top slot. Microsoft bagged the second slot with a valuation of about $42.8 billion. It's surprisingly true that the US technology based companies acquired 13 positions in the Top 20 slot at the global brand index, 2011. Coca cola loses its position in the top 10 list of the world's top brands. This year Coca cola's brand value comes to about $25 billion, which recorded a sharp drop of $10 billion from the last year 2010, when the brand was estimated about $35 billion.
Amongst the international phone brands, Apple registered itself in the top 10 list with a brand value of about $29.5 billion whereas Nokia witnessed a steep fall with a valuation of about $9.9 billion this year. To conclude, it is very obvious that this year many brands witnessed a steep fall and on the other hand many brands strike back by acquiring greater markets and revenues, all in all, an interesting valuation.
(Image by Svilen Milev)
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